In line with the global instant coffee strategy, involving in developing marketing strategy for Asia Region including demand mapping, segmentation and setting long-term objectives

Identify opportunities beyond current marketing perimeter i.e., value added finished products, tolling etc.

Market intelligence: hold ownership of research data and gather market information on competition, prices, supply, demand, trends to improve information quality for strategy decisions

Formulating Sales plans, marketing budgets and forecasts

Develop effective marketing tools to reach new accounts and managing relationships with key buyers regionally which includes pricing, negotiation and concluding contracts

Maintain close communication and interaction with green coffee marketing teams to leverage on existing customer relationships

Close collaboration with global commercial team to ensure consistency across regions and knowledge sharing

Build close relationship with plant management and develop strong knowledge of the production asset